Week 15 Prompt

One of the most common ways to market the library’s fiction collection is through library displays.  There are several ways to utilize a display.  The first display can relate to a theme, genre, topic, holiday, etc.  Another display can be titles highlighted throughout the collection—at the end of a row, throughout the shelving, on or around the entrances, librarians’ desks, or seating areas.  By having the books on display and readily available, patrons will be encouraged to pick up and examine the titles. 

A second way to highlight the library’s fiction collection is by utilizing social media.  Titles can be discussed on the library’s website, posts on sites such as Twitter, Facebook, Pinterest, etc., or on television and computer feeds throughout the library.  These sites can not only highlight the collection, but also have the ability to link directly to the online catalog or eBook link for patrons to easily find and check out. 

Librarians can also directly market the collection by sharing what they are reading.  This can be displayed on the Reference Desks, Check Out areas, or on display areas throughout the library.  Bulletin Board displays can also be utilized for recommended reading lists directly connected to librarian staff.  These recommendations can also be placed as place cards directly in the collection with the book.  As patrons are browsing, they can come across cards that indicate a recommended title with an explanation as to who recommends it and why. 

Programs are also a great way to highlight titles.  Currently, my library offers many different book discussion groups.  Even if a patron is unable to attend the meeting, the chosen title is displayed for those interested in reading, regardless of ability to attend the discussion.